Making money online through Niche Marketing

Here’s the Only Funnel Hacking Guide You Ever Need to Read

Funnel hacking hat

No matter what stage you’re at in business, idea/prototype, startup, or growth, you’ve got the mindset of an entrepreneur, not a nine-to-fiver. So, of course you want to learn as much as you can about every tactic that can break through the barriers that keep you from living the life you want. Enter funnel hacking, a system that could change your business forever. 

Learn how to blow your competition out of the water and create a sales funnel that generates long-term revenue. Here’s what’s in store: 

What is Funnel Hacking? 

To master funnel hacking, you first need to understand marketing funnels. 

The most common framework for building a marketing funnel is AIDA, which is an acronym for Awareness, Interest, Desire, Action. Another system, which is, in essence, the same, is the Buyer’s Journey. The latter assumes that consumers go through three rather than four stages before making a purchase choice: 

  1. Awareness
  2. Consideration
  3. Decision

Either way you look at it, your target audience will first become aware of your offer and eventually become a customer or client through your marketing funnel where you will (hopefully) attract, engage, convert, and retain them. 

What is a funnel in marketing

Essentially, a marketing funnel is a guided path that you send people through to lead them to the eventual purchase of your product, service, or other paid offer. And, for each niche, funnels work a bit differently because each offer solves a different consumer problem. 

A marketing funnel is crucial because 96% of the people who land on your website aren’t ready to buy anything yet. And, without capturing visitors, nurturing leads, and delighting (and up-selling) customers, all of that traffic is wasted. Yet, 68% of brands have not identified or measured their sales funnels

Do funnels really work?

Without a strategic, measured sales funnel, you miss out on a ton of sales. And, you need to come up with a plan to close the gap and generate more revenue from your products or service. 

Now, funnel hacking is a strategy (coined by Russell Brunson) wherein you study your competitors’ marketing funnels and apply your findings to your own sales strategy. 

So, How Does Funnel Hacking Work?

In a nutshell, funnel hacking works by taking all of the guesswork out of creating your initial sales funnel. You simply enter your competitors’ funnels (ideally those that are generating a lot of traffic) and move all the way through the conversion process. You buy their products and even reach out to customer service and see how they handle customer interaction. 

  1. Make a list of your competitors that have offers that are doing well (you can also pick a different market completely than the market you want to go in and still study what is working for them and then just apply it to your niche)
    1. You can use free tools like alexa traffic competitive analysis to see how much traffic a site is getting
  2. Move through each of your competitors’ sales funnels and study their offers
    1. Price points, what they are offering, who their target market is, sales messages, pain points they focus on, how they “hook” their audience
    2. Study what is missing
      1. Sub market / niche that isn’t being served
      2. Pain points that customers have that is being ignored
      3. Technical pieces missing from the offer like templates, e-book, video training, webinars, seminars, audio training
  3. Buy the competing offers
    1. Get a feel for the product/service first hand if you need to
  4. Record your findings
    1. Write it all out on paper!
  5. Reverse engineer a funnel based on your discoveries
    1. Write out different ideas as far as working sales messages, ads, offers, the actual delivery of the product/service
    2. Put it all on paper and start to circle pieces from different funnels you’ve studied so that you can model (not copy) the frameworks into your own unique offer
    3. One of the  most common conclusions is to fill the gaps that others are not serving
      1. This gap could be a missing component or an underserved sub market

Essentially, funnel hacking is deep competitive research used to create a digital marketing funnel. And, this type of intelligence is vital for business success. 

(Almost Legitimate) Objections to Funnel Hacking 

Is funnel hacking legal? Is it moral? Is it an MLM scheme? What if… 

Okay, stop right there. Not only is funnel hacking perfectly legal, but it is also precisely how businesses have made their way amongst competitors as far back as they’ve had competitors. There’s a crucial reason why business plans contain a competitive analysis: you need to know what is happening in your market at all times if you want to succeed. 

Competitive intelligence puts you on the map. It provides insights about what’s working and not working in your industry. And, in the case of funnel hacking, the intelligence you receive provides a framework for your marketing and sales path and cuts initial guesswork out of the equation. 

So, what are some of the more legitimate objections people have to funnel hacking? 

Objection #1: It Can Be a Financial Risk 

In addition to the costs and/or energy you put into tools, content, and testing to create a sales funnel, reverse engineering requires that you invest in your competitors’ products. And, depending on what those products are, this can be a high-ticket investment. So, this is certainly a legitimate objection. 

But, if you educate yourself on the principles and methods that marketers have trusted for decades, you’re likely to see a huge payout. 

Your biggest risk is not taking any risks - Mark Zuckerberg

So, if you’re willing to take risks and you know how to intelligently weigh the rewards, this objection is null. 

Objection #2: It’s Not Cool to Copy Other Brands

You are not actually copying your competitor’s funnels when funnel hacking. Rather you are looking for what their offer is and what works and what does not work. Most importantly you want to see what is missing from their offer. This can be something as simple as a template or video training module that your client would benefit from or more importantly a pain point that your competitor has not touched on. Remember clients buy because they need a solution to their problem. So don’t ignore their pain points.

Further, if you funnel hack a shady competitor and you mimic their processes, you can end up in with a disaster on your hands — this is true. Competitor A may have terrible customer service and Competitor B might have awful website UX. So, if you copy them, you’ll end up with dissatisfied website visitors and customers. But, this point is moot if you know what you’re doing.

Just because you analyze and take notes on what a competitor has done doesn’t mean that you will make the same mistakes. In fact, it’s pretty easy to read customer reviews and find out about the most common complaints so that you can determine what not to do. 

As with all things in life, when it comes to funnel hacking, you get to take what you like and leave the rest. And, you absolutely must add your own spin to the final product. 

And did you know you can build a final product modeled off a completely different industry? For example, you don’t just have to funnel hack competitors but funnel hack any working business model. Let’s say you sell a life coaching program but you’re having trouble scaling. You could look at what some of the top coaching programs do to scale their business. The industry you are “hacking” doesn’t have to be your own. You could look at what is working in the real estate coaching industry and model their frameworks from there (IE – weekly zoom calls, account manager, group training in the field, live seminars, etc).

Funnel Hacking Tips to Skyrocket Your Success 

If you’ve made it this far, you’re ready to move forward with the process. So, it’s time to get into the meat and potatoes of this system. Here’s what you need to know before you hack your competitors’ funnels. 

Funnel hacking secrets | Funnel hacker shirt

1. Look at Both Direct and Indirect Competitors

A complete funnel hacking project will examine your competitors, both direct and indirect, under a microscope. And, while you want to look at those who have a comparable offer, you also want to look at brands that provide a different solution to the same problem. 

For example, you may sell weight loss supplements. If so, you naturally want to know how other weight loss supplement brands move website visitors to their offer. In addition, you would do well to know what other top weight loss nutrition and/or exercise programs do. 

Look at direct and indirect competition

The most successful companies solve problems, they don’t just sell products and services. So, it’s important to look at your indirect competitors in an attempt to learn more about messaging, objections to your offer vs theirs, and how multiple solutions might be used in tandem. 

2. Don’t Limit Research to Websites and Newsletters

Of course, you should check out your competitors’ websites and subscribe to their newsletters. But, there’s typically more to a sales funnel than email nurturing and competitive pricing. And, you want to find out more like where website traffic comes from and where sales primarily happen. 

  • What social media platforms are your competitors on? 
  • How much engagement do they get from which types of posts? 
  • Can products and services be ordered on multiple platforms or marketplaces? 
  • How well do they do on these platforms/ 
  • Do they follow up with marketplace buyers and invite them to their website? 
  • Are reviews accessible? 

If your offer happens to be consumer packaged goods, you may compete with brands that sell on larger marketplaces like Walmart, Amazon, Etsy, or eBay. And, if you offer a professional service, rivals may provide their on niche marketplaces or directories. Remember that these sites are part of the funnel as well. 

3. Pay Attention to Retargeting Ads & Backlinks

Many people miss this detail, but you can’t really afford to. After you visit your competitor’s website, it’s helpful to see which sites they advertise on and how they get traffic to come back to their website. 

So, here what to do: 

  1. Don’t browse the web incognito. Instead, when prompted, allow cookies on your competitors’ websites then pay close attention to retargeting ads that show up as you go about your business. Screenshot the ads and note where they appeared. 
Modern Mint Retargeting Ad
  1. Conduct backlink research. Run a competitor backlink audit (consider a tool like ahrefs) for each of your competitor’s websites and find out which external sites your competitors might be getting traffic from. Also, which type of content do they have links from? Are they blog posts, directories, or something else? 
Modern Mint Backlinks
  1. Set a Google Alert for new mentions of your competitors on the web. This way, you’re first in line when a new mention is published.  
Modern Mint Google Alerts

By doing so, you get an idea of all potential traffic sources you might be able to leverage for your own funnel. 

Bonus Tip: Don’t Hide From Your Competitors’ Salespeople

While email, mobile, and digital marketing make up a huge portion of sales, phone calls aren’t dead. In fact, according to one study, 57% of C-level buyers still prefer that salespeople call them. So, if you have a chance to study the phone sales process and learn some tricks, don’t pass it up. 

4. Stay Relevant to Your Target Demographic

While you’re in the process of reverse-engineering a working funnel to create an optimized customer journey, you MUST stay relevant to your target audience. Customer delight is the true name of the game. 

Make a customer, not a sale - Kathering Barchetti

So, while moving through competitor funnels, note whether or not their target audience matches yours — this is super important because the same tactics don’t appeal to a 60-year-old male in Boston as a 20-year-old female in rural Idaho. You need to know your audience so that you can work to solve their most common problems through your offer and your content. 

5. Keep Track of Everything

Create a folder in your GDrive or Dropbox and fill it with screenshots of your competitors’ funnels and notes about your thoughts. Organize your findings by brand or by element (home page, landing page, about page, email sequence, etc.). And, you want to keep track of everything you find because you may come back to a retargeting ad or a popup later and notice something that you didn’t see before. 

Record all stages of the funnel with plenty of notes and screenshots: 

  • Advertisements on facebook, youtube, google, websites and other platforms
  • Website page layouts
  • Calls to action, copywriting, sales messages, offers
  • Product descriptions 
  • Videos & graphics
  • Popups & forms
  • Blog topics 
  • Retargeting ads & landing pages
  • Social media profiles and groups
  • Forum communications
  • Relevant customer reviews
  • Emails (both welcome & nurture)
  • Affiliate program details 
  • Website traffic stats
  • Backlinks from external websites
  • Forum communications
  • Customer service conversations
  • Marketing tools & resources
  • *Upsells, down-sells, & cross-sells

Watch for holes in these funnels and keep notes about trends.

Look for the hooks that grab your attention, sales messages & stories that you connect to, and offers being made that are irresistible.

And keep your eye out for other things like page layout, color, copywriting, communication frequency. Keeping your research organized will make it easier to recreate a single, honed funnel built from scratch that completely surpasses the others in your niche. 

Furthermore, it’s crucial to understand that upsells, down-sells, and cross-sells are central to nearly every successful sales funnel. So, if your competitors aren’t offering these things, you can rise to the top by learning how to effectively implement sales and increase cart value. This will result in allowing you to spend more (if needed) to acquire a customer and having this ability allows you to really scale up advertising.

Tools to Streamline the Funnel Hacking Processes

Advanced competitive intelligence tools and sales funnel software will make your funnel hacking work so much easier. If you start out with a typical WordPress website and tons of plugins, it will be more difficult to streamline your internal processes. Take it from me: get in on technology where it is today by using higher-level tools instead of an outdated system. 

Here are some of the tools I recommend: 

Click Funnels 

Click Funnels

ClickFunnels is a merchant platform designed specifically for marketing funnels. It was co-founded by Russell Brunson, who originally coined the term, “funnel hacking.” And, to this day, it’s my platform of choice, though I do have a second favorite. 



I use Kartra in addition to ClickFunnels because I don’t like to put all of my eggs in one basket, so to speak. For more information about pricing, plans, and comparisons, read my full Kartra review

Active Campaign

Active Campaign

My favorite email marketing platform is definitely Active Campaign. It provides much more than just email marketing and has a truly intuitive interface.  



In place of Active Campaign, you might prefer Drip as an up-to-date, full-featured email marketing platform (many people do). Try them both out for yourself before you choose. 

Recommended Reading: Active Campaign vs Drip



Stripe is a leading online payment platform. But, it gives you much more than just transaction processing. Invoice, get business credit offers, and more. 

Chrome Extensions

In addition to the standalone tools above. You can enhance your research experience in Google Chrome with the following extensions. 

  • MozBar – Get a quick look at page metrics for SEO and traffic research. 
  • ColorZilla – Find out which exact colors/color schemes are used on a page.
  • FontNinja – Discover what font is being used on a page. 
  • Full Page Screen Capture – Take a screenshot of entire web pages when you want more than a section of a page. 

Leverage the tools above for an optimized funnel hacking process. 

Final Thoughts

Funnel hacking is a competitive intelligence method that enables you to reverse engineer your rivals’ sales funnels. Use the advice above to create optimized funnels in no time. With the right tools and the right data, hack your way to building a superior offer that’ll bring you more revenue and long term sales!

A Full Kartra Review 2020: Pricing Plans, Features, and Comparisons

So, you’re thinking about adding Kartra to your marketing toolbelt and you want to know if it’s a good idea. Well, this is a platform that I use in my business, and I’m here to tell you everything I know to help you decide if it’s right for you. So, here’s a comprehensive Kartra review. 

Here, you’ll find answers to the following questions: 

  • Who uses Kartra and is it a CRM?  
  • How much is Kartra monthly with available plans?
  • What features can you leverage and how are they presented? 
  • Is it the best platform on the market for your needs? 
  • What is Kartra agency?… and more

If you’re ready to learn everything above and then some, read this full review of Kartra now.     

Kartra reviews
Real Kartra reviews from Capterra users.

[Kartra reviews from Capterra users]

First, What is Kartra? 

Kartra is an all-in-one marketing platform with CRM-capabilities, but it is more than that. It’s used by beginning and advanced online business owners to build lead funnels, sell products and services.

From start to finish, Kartra is designed to help you create, launch, and maintain complex marketing campaigns. The system can help you attract leads, create customers, and process sales transactions. Learn more about the specific features below. 

Next, Kartra Pricing: How Much Does it Cost?  

Kartra pricing plans vary in cost based on the selected features. You will pay between $79 and $499 per month with annual discounts for a Starter, Silver, Gold, or Platinum account. 

Kartra pricing packages are discounted up to 25% when you pay annually. And, you can cancel, scale, or switch from monthly to annual pricing at any time. 

And, here’s a simpler look at Kartra’s pricing plans. 

What does Kartra cost monthly?

Kartra Agency is open to users of the top three pricing tiers. This feature enables you to manage multiple marketing campaigns from one dashboard and is especially valuable for marketing service providers who would like to leverage Kartra to help their clients.  

What does Kartra cost?

Then, What Kartra Features Can You Take Advantage of?

As stated, Kartra is an all-in-one platform. But, from a software perspective, that could mean anything. So, what functionalities does the system offer? Here’s what you’ll get: 

1. Checkouts

The platform can enable you to sell your products and services by processing payments directly from your website pages. Offer your clients and customers the freedom of paying via credit or PayPal on one-time sales, subscriptions, and installments. 

Furthermore, the checkout feature allows you to easily establish automated free and low-cost trials or initial setup fees. You can streamline pricing and coupons for individual customers, freeze subscriptions, and edit payment options. 

Financial reports in Kartra

Plus, you can configure upsells, down-sells, cross-sells, and order bumps. And, payments are tracked so that you can create thorough reports to understand your business finances. 

Customer Value Tracking

One of my favorite features of Kartra is the lifetime value (LTV) tracking or, as Kartra calls it, “Customer Value.” So, if you acquire a new member, client, or customer and you make $50 from them on day one and another $50 on day 7, the Customer Value or LTV will be $100. The platform will find your average LTV for you from the total of all customers.   

You can then use this number to determine your maximum price per customer for acquisition. So, if each customer is worth $100, and you spend about $25 to acquire that customer, you would have made $75. Use this feature to set an informed marketing budget. 

2. Pages 

In just a few minutes, you can design landing pages from over 500 templates in a simple drag and drop builder. You can also choose to build pages from scratch if you have the instincts for good design, so there’s quite a bit of freedom. 

Create landing pages

And, each page element can be customized (fonts, colors, etc.) and is responsive. You won’t be limited to what you can achieve. 

3. Leads

As you build your list, you will be able to manage individual profiles along with their history with your business. Add notes, create segments, collect data, and deliver an enhanced user experience on a case-by-case basis. 

Build a robust lead list

This feature establishes CRM, support, sales, and marketing possibilities in a customized and holistic environment. Track each customer’s journey for data to power your sales marketing campaigns. 

In addition, the system will automatically score leads and customers, providing insights about who your best customers and clients are. This feature is as good as any other CRM or customer support software I’ve tried.

4. Funnels & Campaigns

From within the platform, you can create and launch complete sales funnels in under an hour. Connect your original content, use plug-and-play campaigns, or import campaigns from other users for multi-page flows, email sequences with if/then automations, and lead-tagging to drive sales.

The drag and drop sequence builder in the platform allows you to create funnels as simple or complex as you need them to be. And, your leads are tracked each step of the journey. 

Campaign marketplace

Moreover, you can sell your campaign ideas in a designated marketplace for an additional income stream while you help others with your knowledge.  

5. Mail and SMS

Automate your email sequences to send leads through your sales funnels and convert more site visitors. Features include behavior-based automations, intelligent split-testing, beautiful templates, and customization tags. 

The platform’s if/then automations are robust. Segment your lists based on subscriber behavior to ensure that the right people get the right messages at the right time. And, you can queue both email and SMS. 

Email campaign tracking

Plus, you can monitor the success of your campaigns based on opens, clicks, goals, revenue ratios, and unsubscribe rates. Using these insights, you can optimize your communication campaigns to continually deliver better results. 

6. Memberships

Run your knowledge business using the memberships features that Kartra offers. You can deliver training materials with ease inside the system. Structure lessons with beautiful templates and colors using an easy-to-use drag and drop interface. 

Use Memberships to drip content over time based-on when a user signed up and how far through your funnel they’ve made it. You can create multiple memberships tiers for enhanced control over user experience and results. 

Build a membership platfrom

And, gamification features like leaderboards, progress, and points can improve your retention rates. 

7. Videos

The system’s video players are pretty great and provide everything you need to create personalized videos with watermark branding that you have a high level of control over. For example, you can enable your videos to autoplay or mute on load. And, you can remove video player controls if you want to force play on certain pages. 

Control how visitors view your videos

The best part, though, is that you can tag users based on watch behavior. For example, anyone who makes it through 60% of your video might be tagged “watched X video.” Use this feature to segment your lists further than what’s possible with email segmentation alone. 

8. Helpdesks

Give your customers and clients an outstanding support experience without the need for additional tools. Multiple agents can collaborate inside the dashboard for an enhanced support experience. 

Deliver excellent customer support

Customers can be filtered into categories and sent to specific departments quickly. Plus, the helpdesk is integrated with billing so support agents with permission can process payments for your users via live chat and email. 

9. Calendars

Calendars can streamline meeting schedules. Brand your calendar with your logo, configure your schedule, and allow clients and customers to schedule calls with you. The system will automatically configure timezones and currencies for convenience. 

If you have multiple hosts, it won’t be a problem because the calendar can also be configured to work around multiple admin’s schedules at one time and find the right person for consultations, meetings, and phone calls. 

10. Forms

Choose from over 50 GDPR-compliant form templates for various uses: contact, subscription, etc. Build your newsletter lists and give traffic a way to submit personal information that will be stored in the platform along with the rest of your lead and customer data.

Create stunning forms

Match your branding and convert more readers with Kartra’s responsive forms. 

11. Affiliates

If you’re interested in establishing your own affiliate program, Kartra can help. Manage all of your affiliates from one tab in your dashboard to see who helped you convert what and how much. 

Manage your own affiliate program

This eliminates the need for you to establish an account with Rakuten or another mass affiliate platform, which can potentially weed out applicants who may not be serious. And, you don’t have to create your own applications or terms because Kartra has templates you can use for this. 

And, What is it Like to Use the Platform? 

When you first sign up for a Kartra account, you will be taken to a thank you page that tells you exactly what steps to take next. And, these instructions are especially relevant since some of the most important emails may end up in your junk folder.  

You’ll soon be directed to your Kartra login then a video that promises to be “one of the most powerful videos you’ve ever watched” and set the stage for newfound success. 

Kartra video: How to get out of your own way and pursue your ultimate dream

This video, titled ‘How to Get Out of Your Own Way and Pursue Your Ultimate Dream,’ is about an hour long and features a motivational presentation — there’s smoke and fire and excitement. And, while it’s not completely related to the software, it is hyper-relevant to a marketing audience. 

At this stage, you’ll know that your experience is going to be entertaining if nothing else. 

As soon as you log in to your dashboard, the system will walk you through the platform features with easy-to-follow videos. They recommend that you move through their onboarding system in sequential order, which will teach you how to use all points of the system without getting lost along the way. 

How do you use Kartra?

Step-by-step, you will make your way through the platform and come out on the other side with an understanding of each feature the platform has to offer. 

Kartra Academy: FAQs, Q&A, Strategies, Tutorials, & Training 

In addition to the user dashboard, Kartra comes with several bonuses. Kartraverse is the platform’s training and tutorial platform, unavailable to trial users. You will be able to access these modules once you’ve paid to use the platform after your trial ends.   

Kartra Bonuses: Kartraverse Training Modules

Kartranaut Training Program and Kartra Academy will teach you how to use the platform and implement marketing campaigns for optimized results. 

In the Kartra Academy, you will find a typical software knowledgebase that includes frequently asked questions, tips, and platform tutorials. Furthermore, you will gain access to a weekly Q&A with the greatest minds behind the system. 

Finally, How Does Kartra Stack-Up to Other Platforms? 

The last thing you need to know about the platform before you sign up is how it compares to other platforms. And, two top competitors are ClickFunnels and Kajabi. So, side-by-side how do these tools compare? 

Kartra vs ClickFunnels vs Kajabi

If you want to focus on funnels, you may want to choose a more established platform that is sure to have all of the features you need to build a fully-optimized lead flow. But, if you’re looking for a robust system that seems to be expanding at a pretty rapid pace, you’ll probably prefer Kartra. 

Recommended Reading: 


Is Kartra worth it? In my opinion, yes! The system is well worth every penny I’ve spent on it. And, I highly recommend it. However, you will need to decide whether or not you need a full-featured marketing platform or there’s a better option for your needs. If you’re interested in finding out if this solution is right for you, try Kartra for just $1 for 14 days.

Related Questions: 

Is Kartra a CRM? 

Kartra can be used for CRM processes but offers more features than the typical customer relationship management system: Checkout, pages, leads, funnels & campaigns, mail, memberships, videos, helpdesk, calendar, forms, affiliates, and more.  

What is Kartra Agency? 

Kartra Agency is a feature that can be used by Kartra users to manage multiple client accounts. It is available with Silver, Gold, and Platinum accounts.  

Does Kartra have an app? 

There is no Kartra app for iOS or Android marketplaces. But, Kartra does integrate with other tools. So, you can use the tools in tandem with other marketing apps that you use. 

How do I cancel my Kartra subscription? 

How to cancel Kartra: login to your Kartra account and select Billing from the top right dropdown menu. Scroll down until you see your plan and click the red Cancel link. When prompted, confirm that you want to cancel your account. You will be able to reactivate your account at any time. 

How much does Kartra cost? 

Kartra costs between $99 and $499, depending on which features you need and offers discounts on annual plans to save users between $240 and $1,440 per year. 

Who uses Kartra? 

Online business owners who want an all-in-one marketing solution to sell their products and services use Kartra. The platform is equally-geared toward beginners and seasoned users.

A review of SEO PowerSuite

SEO PowerSuite – 4 Amazing Programs
SEO PowerSuite is a powerful SEO toolkit with four programs that analyze your website, analyze your competitors’ websites, and that essentially makes it easy for you to outrank your competition and get a top placement in Google, Yahoo, Bing, and a mass of other search engines. The four programs in the PowerSuite are: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant.

Rank Tracker – Check out your rankings!

Rank Tracker.  This tool enables you to see how your website ranks on Google (or any of the 341 search engines, to be exact!) for certain phrases and key words.  You enter the URL of the website of your choice, and then list the key words you want to see rankings for.  Rank Tracker goes through Google and looks at the first 100 results to see where your website ranks for the key words you listed.  One of the big reasons SEO PowerSuite’s Rank Tracker is so cool is because it gives you live results instantaneous.  You don’t have to wait 24 hours for your rankings to be checked.  For its basic purpose of telling you every day where your website is ranked for the key words that you are trying to rank them for, it’s my favorite program.  The program completed checking where the key words ranked for 5 key words in about a minute, and it is oftentimes quicker than that. [Read more…]