If you’re trying to run a business, you certainly understand how important marketing is for your financial interests. Virtually every company could benefit from it, and there are only a few that are exempt from needing a comprehensive marketing plan. As you most definitely know, the de facto way to market is through the use of the Internet, and there are a number of ways to do it successfully, whether you’re talking about PPC, CPA, SEO, or anything else. They all can be good, but there’s a chance that the practitioner isn’t getting what they want out of their marketing efforts, despite getting pretty decent traffic.

Of course, there could be a number of reasons for this, but there’s one that’s really worth exploring – niche marketing. This practice has been in use since marketing was in its infancy, and conjures a thought of suited men sitting in a board room discussing the best way to get their message to the most interested client base. While it’s been in use since the Golden Age of Marketing, it’s still something that’s relatively new to Internet Marketing. The reason isn’t because of ignorance, it’s because the tools are now much more refined. [Read more…]